Guide · Fit

The fit problems built into every volume garment

Updated: June 2026 · 3 min

2 min read

Zara, H&M and their competition cut for an average body. That works well enough — until your shoulders slope differently, or you're long in the torso, or one hip sits higher than the other. Those aren't bad luck with a particular piece. They're built into how volume cutting works.

  • Sizing is unregulated — the same M varies by centimetres between brands
  • Shoulder and posture issues cannot be solved off the rack
  • Asymmetries can be corrected with careful alterations
  • Not every piece is worth it — we advise honestly
  • Small alterations cost less than a new outfit
Contents
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Why volume cutting hits a wall

The machinery of fast fashion is built around speed and quantity. Every pattern has to work 'well enough' across tens of thousands of units, which means it favours an average that few people actually are. When your torso, shoulders or leg length falls outside that range, the garment doesn't fail — it just never quite fits.

Where volume production hits a wall

These aren't isolated sizing accidents — they're built into how volume garments are cut.

  1. 01

    Inconsistent sizes that change every season

    Sizing is not regulated, so the same M can differ by several centimetres between brands and even from one collection to the next.

  2. 02

    Size calculators that exclude real bodies

    Some brand size tools simply stop when your measurements leave their pattern range; a tailor can still cut or alter a garment to fit you precisely.

  3. 03

    Shoulder and posture issues ready-to-wear can't handle

    Standard patterns assume an ideal posture and a generic shoulder slope, so jackets collapse at the back or pull at the front; the shoulder line and back balance can be adjusted to your posture.

  4. 04

    Length and proportion mismatches

    Trousers too long, sleeves over the hand, skirts at an unflattering point — shortening, lengthening and tapering bring proportions in line with your height.

  5. 05

    Asymmetries factories ignore

    Almost no body is perfectly symmetrical, but factory garments are cut as if they were; careful alterations adjust each side so the garment hangs straight on your real body.

The honest version

Not every garment is worth altering, and we will tell you when it is not. But when the cloth and the cut are good, fixing the fit is usually quick and turns a near-miss into something you actually reach for.

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Common questions about fit problems

Can a tailor fix a jacket that pulls across the back?

Often yes — the shoulder line and back balance can be adjusted to your posture, which is something mass-produced garments are never individually configured for.

Why does the same size fit differently between brands?

Sizing is not regulated, so each brand fills S, M and L with different measurements; a tailor works from your actual body instead of a label.

Are alterations worth it on cheaper clothes?

If the piece is comfortable and you like it, small alterations can make it look noticeably more tailored for far less than a new outfit.

Can asymmetries be corrected with alterations?

Yes — almost no body is perfectly symmetrical, but careful adjustment of seam lines and waistlines evens out side-to-side differences.

Is every garment worth altering?

Not necessarily — we'll tell you honestly when it's not. But when the cloth and the cut are good, fixing the fit is usually quick.

What can be done about sleeves or trousers that are too long?

Shortening, lengthening and tapering are standard jobs that adjust proportions to your body, so nothing bunches or hangs.

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